Share what you love.
Build something real.
Share products you already believe in: genuinely healthier nutrition, supplements and care for people and pets, from a brand trusted since 1999.
If you’re going to represent us, you should know what we stand for.
Why we exist
It started in 1998. Our co-founders, Dennis and Carol Berardi, were paying more and more attention to health and wellness, and they were shocked at the poor quality of the products in their local health food store. Then they went home, looked at what was in their cat’s food and treats, and were more shocked still.
That is where the idea came from: build a company that makes authentically healthier products for people and pets. It took until 1999 for the idea to become a real company, and in all the years since, the mission has not changed.
People and pets
Real problems rarely have a single-product answer. Being effective usually takes several products working together, from different angles. So we build in layers, for people and pets alike.
Where it starts: real nutrition for people and pets.
Skin, and skin and coat, the body’s first line of defense.
Safer, skin-friendly ways to clean, and fewer toxins around the ones you love.
The innermost layer is nutrition, and nobody gets it from food alone. For a pet, there is no one food that delivers perfect nutrition: kibble needs heat, freeze-dried needs pressure, and either extreme costs something. So the food is paired with a companion supplement, cold-pressed, so the delicate ingredients survive. For a person, we don’t sell the food that makes up most of the diet, so we build what augments it: minerals and antioxidants, a vegan plant protein, a greens blend, probiotics, with more to come.
The next layer is the barrier, the skin, and for a pet the skin and coat. It is the body’s first line of defense for both. For people we make classic skin care that does what classic skin care does, and the Balanced Axis line, which works on the connection between the gut, the skin and the brain.
The outer layer is the environment, and we mean the one you actually live in: your home, your work, the places you spend your time. Pound for pound, pets take in far more contaminants from that environment than we do, which makes it even more important to get PFAS and chemicals like them out of the house as far as we can. That is what our clean home care is for.
Why we sell direct
Most people assume we go direct to cut out the middleman. The real reason is control, and control comes down to two things: your safety, and your experience with the product.
The day your food goes into someone else’s warehouse and onto someone else’s shelf, you stop knowing how it is stored, how old it is, and, if anything ever goes wrong, who actually bought it. We decided never to sell in stores in our first ninety days, years before the big 2007 pet-food recall. There is one name on every label, and it is ours.
“Are you a network marketing company?”
By the legal definition, yes. By the way we actually operate, not at all. Defining a company by how it pays its sales force makes about as much sense as defining it by how it pays the warehouse crew. We define ourselves by our purpose, not by how hourly employees, salaried employees, vendors, or Field Representatives get paid.
To empower people and pets to live healthier, happier lives.
Never a recall
We have sold products since 1999 and pet food since 2000, and we have never had a recall. Not the pet food, not the treats, not the products for people. After this many years, that is not luck.
We make our products in the smallest batches that make economic sense, so the fewest people and pets could ever be caught up in a recall. And because we sell direct, we know exactly who has what. If something ever had to come back, we would reach the people affected ourselves, by phone, then by e-mail, then the public notice. Nobody keeps feeding recalled food for weeks because they never heard.
The same care goes into your information. We don’t keep your card number. We don’t sell, rent or trade what we know about you. And we don’t carpet-bomb you with three e-mails a week of deals you never asked for.
Built to last
When the founders retired in 2008 they did not sell to an outside buyer or to private equity. They sold to the employees. Life’s Abundance is 100% employee-owned: no investors, no partners we owe money to, no one who can influence the quality of what we make, and the question of succession already answered.
We own eight properties and rent two, with tenants in several. We built our own manufacturing facility and we run our own warehousing and fulfillment. The companies that reach a hundred years all have two things in common. They own things, and they make things. So do we.
That is also why we test the way we do. Five AAFCO feeding trials completed, all five passed on the first attempt, a sixth under way. Never a recall. It has made us one of the top five privately held dog and cat food brands in America, without a dime from investors or the public markets.
Who we build for
Three professions, three different problems. Each has its own page, written for it. Choose the door that fits.
The keepers of the bloodlines. Foods built with you, and a share of every family you start.
Open this door Pet professionalsGroomers, walkers, sitters, scoopers. You are the one they listen to.
Open this door Health, well-being and beautyChiropractors, trainers, aestheticians. The whole person is your practice.
Open this doorWhat we handle, and what we don’t
We handle the storage, the billing, the shipping and the support, with delivery in one to three days anywhere in the country. There is no inventory to buy and no store to run. A team that actually picks up the phone stands behind you.
What we don’t do is ask you to become a salesperson. You already have a profession. When someone asks what you use, tell them the truth, and let the recommendation keep paying you.